Welcome to The Memo
Industry insights and business tips for creative service providers looking to build strong foundations, make lasting impressions, and grow a sustainable business.
From Clients to Superfans: Crafting Experiences That Keep Them Talking
Discover how a well-crafted client experience can transform your creative business. From personalized touchpoints and streamlined communication to actionable client feedback, learn how to set yourself apart and build lasting client relationships.
How to Keep the Momentum After Sending a Proposal
Are you ready to follow up on proposals confidently and reel in potential clients who’ve decided to ghost. With our step-by-step guide—a tried and true follow-up method, you’ll be able to increase your project closing rate, while delivering a 5-star client experience.
How to Nail Your Interior Design Discovery Call
A discovery call is your chance to see if you and a potential client are a good fit. It’s more than just landing a gig; it’s about understanding their needs and showing how you can help. In this post, I’ll walk you through the entire process so you can approach your next call with confidence.
Are You Asking the Right Questions in Your Design Questionnaire?
Streamline your interior design client onboarding with our expert tips on questionnaires. Learn what to ask, when to ask it, and how to automate the process.
What To Include in Your Interior Design Closing Packet
Put these 7 things in your Interior Design Project Closing Packet to have your clients coming back for more. Click to read more now!
Automate Client Onboard Effortlessly With Honeybook
I know how it is– right smack dab in the middle of running your creative business, finding tools that streamline processes and free up valuable time is essential. While Dubsado may be the go-to for many designers, let me introduce you to a game-changer that has transformed my business: Honeybook.
Hassle-Free Resources for Client Gifts With Heart
If you’re ready to up your gift giving game—and give clients more reasons to sing your praises to anyone who will listen—but don’t know where to start, check out our go-to online shops below. Remember, online shopping is the way to go if you’re itching for convenience, speed, and customization options galore.
How To Set Boundaries in Your Creative Business
Maintaining healthy boundaries is how you prevent burnout, keep morale high, and stay head-over-heels in love with what you get to do on a daily basis! Because it’s much easier to avoid a tricky or compromising work situation than it is to extract yourself from one, here are our top tips to make setting boundaries painless and easy.
What To Include in Your Interior Design Client Welcome Guide
Your onboarding process plays a huge role in the overall client experience because it sets the tone for the rest of the project. Instead of leaving your clients directionless from the jump, put your best foot forward with a Welcome Guide that equips them with everything they need to get started and feel supported from day one.
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Willow and Jax is a boutique consulting and creative studio providing brand strategy, client experience design, and high-touch business consulting for female founders.