Willow and Jax - Business Consultant for Interior Designers
Female Business Coach for Interior Designers

Strategic Business Consulting for Creative Entrepreneurs.

Welcome to Willow and Jax, a boutique consulting and creative studio providing business strategy, operations consulting, and high-level support for female founders.

interior design branding and marketing service

A More Intentional Way of Growing Your Creative Business.

See the Services

Business Coach for home Interior Designers
Canva Client Document Template for Interior Designers

Let’s Work Together

  • "Luz will challenge you, shift your mindset, and totally equip you for the next phase of your business journey. Prior to the work, I felt lost - I felt unsure. Now, I feel ready to attack the next phase of growth with confidence & direction."

    — Anna Fazio, The Windstorm Way

  • "The services Willow and Jax provide pay for themselves very quickly in the time that you save. I never thought I would smile after sending out a Proposal, but I love the way everything looks and feels!"

    — Nicole Rutledge, Nicole Rutledge Design

  • "I did a session and it was SO GOOD. I didn't want a one size fits all class with modules, etc. I want real humans who help me get to my goals and address current pain points in my biz. I was just so impressed by their understanding of our industry and also business in general."

    • Vanessa Helmick, Fiore Interiors

Hey, There— I’m Luz!

Ten years into supporting female-led interior design studios, I noticed something. Everywhere I looked, business coaches were selling high-ticket DIY group programs claiming to benefit every interior designer. 

But in my experience, success and growth look different for everyone. Boilerplate business coaching doesn’t work. It’s really about custom strategies that fit your style. 

Being a creative service provider isn’t for the faint of heart– it also means that you’re constantly juggling all the things – even working late into the night after putting the kids to bed. You’re booked out and constantly pushing your creative boundaries.

That’s exactly why I got into what I do. I help ambitious service providers get unstuck, stop reinventing the wheel, and grow into their position as CEO— without all the overwhelm.

Check out The Memo

Insights and business tips for creative entrepreneurs looking to build strong foundations, make a lasting impression, and grow a sustainable business.

Business Coach and Systems Setup for Interior Designers
minimalistic interior design business

Ready to kickstart your systems with high-touch support?

Start by getting in touch. We’ll walk you through the best fit for your needs and how we can support you in this season. Level up simply, and leave the stress behind.

Branding for Interior Designers
I can’t believe Sips & Stories was six weeks ago already! While I gear up for the next At the Table event, I can’t help to reflect on what this series has meant to me personally, and the impact it’s had on the women who’ve
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You don’t need to wait for a major milestone to reflect on your growth. Sometimes the most meaningful growth shows up in the quietest seasons. At Musings in Morning Light, we’ll hold space for the stories you’ve lived this year, t