Business Consultant for Interior Designers
Brand Designer for Interior Designers

A Business Consultant for Interior Designers

(aka, your new right-hand woman)

You started your business to have a flexible schedule, make money doing what you love, and make an impact in your clients’ lives… but somewhere along the way, things got too busy, disorganized, and started to fall through the cracks. You know that in order to grow, something needs to change, but what, exactly– is a little unclear.

If this sounds like you, you’re in the right place.

MEET LUZ PEREZ BOWN - mom, operations strategist, and a big believer in scaling without overwhelm.

interior designer template shop

I Help Interior Designers Get Unstuck, Stop Reinventing The Wheel, And Grow Into Their Position As Ceo— Without All The Overwhelm.

With a degree in Interior Architecture & Design, a certificate in Digital Marketing, and 10 years in the industry, I’ve had the pleasure of working with top-notch interior design studios like JMorris Design, Heather Cleveland Design Studio, and J. Reiko Design + Co.

Now, I help purpose-driven female interior designers, like you, attract the dreamiest clients, establish better boundaries, and create simple business systems for growth so you can spend more time in your zone of genius, and get out of the weeds for good.

Business Consultant for Interior Design Brands

From Project Manager To Business Consultant For Interior Designers.

I started my career 10 years ago working for an agency as a project manager for interior design studios in California, New York, and Georgia. While managing the operations, I noticed one thing they had in common.

The designers were overworked, under-supported, and struggling to balance their home life and their home interior careers.

  • Their boundaries were blurry with clients.

  • They lacked simplified systems they could stick to.

  • They felt ‘mom guilt’ over constantly having to choose between being on call for clients or their kids.

  • And they were providing new scopes of work for every client.

Their lack of control in running their interior design business opened the door for their business to run their lives. That is - until we changed all of that.

My Signature Framework

Helps Overworked Interior Designers Get The Support They Desperately Need

Strategy


First, we’ll dig in to define the long-term vision for your brand and lifestyle. This ensures that every strategy we develop always aligns with your big-picture goals and that we have complete clarity over what you do, who you do it for, and how you’ll do it.

Systems


Then we elevate your client experience– a cornerstone of happy clients and great referrals! We’ll brand every touchpoint with intentionality so that your clients get a high-touch experience from start to finish, that makes them rave— on repeat.

Support


Lastly, we standardize your service so that you’re not reinventing the wheel with each project. Working together, we’ll explore systems to provide you with more flexibility, allow you to delegate to a team, and grow your business sustainably.

Graphic Designer & Business Consultant for Interior Designers
business consultant for home interior designers

After Implementing These Simple Systems & Refreshing Their Branding, My Clients Have Been Able To:

  • Make their first hire and learn to delegate the workload

  • Work fewer hours

  • Create a client-attracting signature service

  • Elevate their branding

  • Clean up the backend of their business

  • Quickly implement our done-for-you client guide templates

  • Step back and focus only on the work that drives growth in their business

Creating simplified systems and stand-out branding is the key to pushing past bottlenecks and finding more freedom and profitability.

Interior Design Branding client documents

Now, It’s Your Turn. Let’s Take The Guesswork Out Of Running Your Interior Design Business.

Explore all our done-for-you services and choose the support that feels most in line with where you want to be in 6 months.

  • You’re attracting clients but they’re not your ideal clients. Despite all the blogs and freebies you’ve consumed, you still feel stuck. You need custom solutions that truly fit the business you’re trying to grow.

    Let's sit down and refine your foundations — your messaging, marketing, and signature service — so it aligns with your ideal clients. As your business consultant, we're here to guide you from feeling stuck to fully thriving.

    Get Tailored Strategies

  • Whether you're just launching your interior design business or ready to take your branding to the next level, our Design VIP Day can help. You’ll get expedited graphic designs and branding that allow you to stand out, set clear boundaries, and streamline communication.

    Let's design branded client documents that speak directly to your dream interior design clients.

    Tell Me More

  • Feeling overwhelmed by your workload? It's time for a change. Let's bring in the right mix of simplified systems and support staff to lighten your load.

    We specialize in crafting elegant, behind-the-scenes systems that make your interior design business run like clockwork, giving you more room to focus on what you love to do.

    Get Simplified Systems

  • "Luz will challenge you, shift your mindset, and totally equip you for the next phase of your business journey. Prior to the work, I felt lost - I felt unsure. Now, I feel ready to attack the next phase of growth with confidence & direction."

    — Anna Fazio, The Windstorm Way

  • "The services Willow and Jax provide pay for themselves very quickly in the time that you save. I never thought I would smile after sending out a Proposal, but I love the way everything looks and feels!"

    — Nicole Rutledge, Nicole Rutledge Design

  • "I did a session and it was SO GOOD. I didn't want a one size fits all class with modules, etc. I want real humans who help me get to my goals and address current pain points in my biz. I was just so impressed by their understanding of our industry and also business in general."

    • Vanessa Helmick, Fiore Interiors

Business Systems Setup for Interior Designers
Running a home interior design business

Since I’m Going To Be Your Right-Hand Woman, Let’s Get To Know Each Other, Shall We?


Running a business, runs in my blood

01

Coming from a long line of small business owners, (seriously, it’s a family affair!) I've seen everything there is to see about running a business. My focus spans across brand strategy, client experience, and systems for growth. 


Those who know me best have described me as wise, supportive, and thoughtful. I’m an Enneagram 2, INFJ Advocate who lives to help others, strives for improvement, and is intrinsically loyal to the nth degree.

Being a consultant & operations enthusiast comes naturally

02


When I’m not hanging around town in Kentucky with my husband, two kiddos, and doodle pups, you can find me reading historical fiction novels on the back deck with Pinot Grigio in hand, enjoying the chirp of the birds.

my free time is for family & fiction books

03


Interior Designer Coach

But enough about me...

You’re the main character, here.

​​Are you ready to stop doing All The Things in your interior design business?

Learn more about my signature service, exclusive workshop, and 1:1 consulting experience.