When Julie Mood approached us, she envisioned a brand aesthetic that was both elevated and true to her personality. She needed to streamline her client onboarding process to free up more time for her design work. During our VIP Day, we kicked off with a strategy session to outline her onboarding experience. The day was filled with crafting compelling copy, designing a captivating website landing page and client experience documents, creating an efficient inquiry form system, and documenting the entire process to ensure her goals were met.

We dove into a Pinterest board together, drawing inspiration from natural elements, rustic charm, and the beach—key aspects of Julie's style. Our brand strategy work helped us pinpoint an earthy aesthetic that truly resonated with her personality. With her enthusiastic approval, we moved forward with a design direction that seamlessly integrated these elements. The result? Beautifully designed Canva assets and a user-friendly website that not only reflected Julie’s unique style but also equipped her with all the tools needed to attract and manage new clients effortlessly.