How I Structure My Weekly CEO Day for Focus and Growth
In running my business, one of the most impactful shifts I made was implementing regular CEO Days—a day each week that’s dedicated to the big-picture work of running my business. While it’s easy to get lost in daily to-dos, CEO Days give me focused time to reflect and set up the next week for success. Here’s how I structure these days, plus a few extra tips that keep me motivated and grounded!
What Is a CEO Day?
A CEO Day is a dedicated, uninterrupted block of time for you to step into your CEO mindset, zoom out from the day-to-day tasks, and focus on the direction of your business. Instead of putting out fires or working on client projects, you’re taking time to work on your business goals, strategies, and processes. Think of it as a mini strategy sesh, where you reflect, plan, and get proactive about your growth. And here’s the real magic: CEO Days don’t have to be a whole day, either; they can start as just a few hours each week.
My CEO Days are on Fridays, and they’ve totally been a game-changer. I have the day blocked off on my calendar and this time isn’t just “nice to have”—it’s essential for sustainable growth, keeping me organized, focused, and motivated for the week ahead.
My Weekly CEO Day Routine
Love a good #treatyoself, so to set the tone, I light my favorite candle, pour a cup of (strong) coffee, and turn on “Do Not Disturb” mode on my computer—no distractions allowed. Then I dive into three main sections: Reflections & Wins, Content Review, and Task Delegation. Here’s a closer look at each part of my routine.
1. Reflections & Wins
The first part of my CEO Day is all about reflections. I start by looking back over the past week and jotting down insights on what worked well and what didn’t. It might seem simple, but taking time to recognize the wins and challenges while they’re still fresh in my memory helps me prep for our upcoming goal-planning session.
This reflective practice is essential for spotting patterns, identifying areas that need improvement, and celebrating small victories along the way. I keep a digital CEO journal on Google Docs where I jot these things down, adding a bit each week so that I have a record of progress and lessons learned. Then, at the end of each quarter, I revisit these notes to help me set goals and refine strategies. (You can learn more about my goal-planning process here!)
2. Content Review
Next, I shift gears to focus on content. Gotta admit, not something I’ve been consistently good at, but with a much clearer point of view to share, I am getting better. I open up our content calendar in Asana, go over concepts for the upcoming week, and make sure it’s still aligned with our goals. Whether it’s social media posts, blog ideas, or newsletter drafts, this is my time to double-check the themes and topics, adjust the posting schedule if needed, and brainstorm new content ideas.
Then I delegate any graphics needed to my creative assistant Lindsey, and I start drafting out outlines and captions for each of the posts. More often than not, I repurpose a hero content piece (my blog) across my newsletter. and social media posts. A tip I learned from copywriting queen, Ashlyn Writes. (This prevents any last-minute scrambling, and the dreaded “what should I post about” question).
3. Task Delegation
And speaking of delegating, I wrap up my CEO Day with a task delegation session. I look through all of our projects, both internally and for our 1:1 clients, and assign upcoming tasks to my team to make sure we’re all aligned for the week ahead. I make adjustments to timelines and check in on team members’ workload. This process keeps our workflows smooth and allows me to shift from “doing” mode to “directing” mode—a powerful shift for business growth.
By the time I finish task delegation, I feel like I’ve checked in on all the moving parts of the business and created a game plan that sets us up for success in the coming week. Sometimes if we have a big all-hands project coming up, I’ll send a quick Loom to introduce the project. This final step is my chance to organize and reinforce our goals, making sure everyone on the team knows their role and responsibilities. I love using the Full Focus Vision Caster as an outline.
Related: 5 Essential Tools for Growing Your Interior Design Team
Ready to Try a Weekly CEO Day?
If you’re considering starting your own CEO Day and aren’t sure how you’ll squeeze it in, remember that it doesn’t have to be a full day to be effective. Start with an hour or two each week, or even just 30 minutes if that’s what your schedule allows. Consistency is the key here. Making time to reflect, plan, and streamline is one of the most effective ways to stay on track toward your goals, avoid being reactive, and reduce the weekly scramble.
And if you’re ready to go a step further with your business planning, grab The Creative CEO’s Growth Blueprint. This free 90-day guide will walk you through setting a clear vision, planning out sustainable revenue goals, and creating daily actions that keep you focused and on track.
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