Working with Kaylyn Wright, the talented owner and principal designer of Dwell Wright Interiors, was an absolute delight. During a VIP Day, we focused on creating client onboarding assets that perfectly represented Kaylyn's meticulous process and stunning brand, all in preparation for her exciting website launch. Kaylyn had a clear vision of what she needed but felt overwhelmed about where to start and what content to include. Together, we conducted a strategy session to refine her process, identify any gaps, and outline the necessary deliverables.

Drawing inspiration from Kaylyn's brand guidelines, website, and strong social media presence, we crafted a creative direction that resonated immediately. Incorporating linear elements, a moody earthy color palette, and charming illustrations that are signature to the Dwell Wright brand, we brought her vision to life. The result? A website launch that left Kaylyn fully confident that new inquiries would be seamlessly supported from the initial service guide to the red-carpet welcome. Every detail was thoughtfully considered, copywritten, and designed to reflect the professionalism and warmth of the Dwell Wright Interiors brand.