Build a Business that Runs Smoothly, and Actually Supports the Life You Want

Let’s simplify your systems, clarify your strategy, and finally make those big ideas happen (without the overwhelm).

Book Your Intensive

You don’t need another course collecting dust or a one-size-fits-all framework.

You need clarity, structure, and someone who can help you actually implement — so you can grow your business and keep your sanity intact.

Let's get you moving →

STREAMLINE YOUR BUSINESS

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STREAMLINE YOUR BUSINESS ✺

About Me

Hey there, I’m Luz! Creative business strategist, systems designer, and the person who’s probably more excited about your business than you are (in the best way).

I know what it’s like to juggle client projects, a bursting Google Drive, and the constant feeling that you should be “further along by now.” Been there. That’s why I built my business around helping other creatives simplify theirs — with a mix of strategy, systems, and support that feels personal, not prescriptive.

Whether you’re reworking your offers, building a stronger client journey, or setting up systems that make your business easier to run, I’ll meet you where you are and help you move forward, step by step.

Let's chat in the DMs →

The Services

  • You’ve got the ideas — now you just need a plan that keeps up.

    You’re full of creative energy and big plans, but everything feels a little “floaty.” You crave direction, accountability, and a plan that helps you actually do something with all that inspiration. Together, we’ll map out a clear, actionable plan that fits your goals, your season, and your bandwidth, no hustle required.

    Think: Goal planning • Offer strategy • Revenue mapping

  • You’re ready to clean up the backend chaos — and never lose track of a task again.

    You’ve got momentum, but behind the scenes, things are messy. Projects live in a dozen tabs, and your “systems” mostly exist in your head. Let’s fix that. I’ll help you design efficient workflows, create SOPs, and set up systems that make your business feel organized, not overwhelming.

    Think: Asana setup • SOPs • Team workflows

  • You want your client experience to feel as thoughtful as your work looks.

    Your design or copy game is strong — but your client journey? It’s ready for a little polish. You want to elevate every touchpoint and create a smooth, professional experience that feels unmistakably you. I’ll help you refine your brand voice, streamline onboarding, and design resources that wow clients every step of the way.

    Think: Brand voice • Client journey • Service guides • Onboarding

  • You love bringing people together — and want your events to be as intentional as your brand.

    Hosting retreats, workshops, or collaborations that actually reflect your brand’s energy? Yes please. I’ll help you design and plan immersive micro-event experiences that feel aligned, memorable, and beautifully executed from start to finish.

    Think: Event design • Marketing assets • Branded materials • Post-retreat follow-up

  • I have been to so many trainings and have been through multiple coaching programs, but never felt I had the time to implement what I'd learned. Willow and Jax offered a type of coaching with the intention of actually making things happen!

    – Nicole Rutledge, Nicole Rutledge Design

  • If you are overwhelmed with all the technology there is to choose from, and need to put systems and processes in place for your interior design business, Willow and Jax should be your first place to go. Don't waste anymore time trying to figure out everything yourself!

    – Erin Lanigan, Erin & Co.