Willow and Jax - Business Consultant for Interior Designers
Female Business Coach for Interior Designers

Let’s Elevate Your Interior Design Business with Streamlined Systems, Beautifully Designed.

Welcome to Willow and Jax, a boutique consulting and creative studio providing brand strategy, client experience design, and high-level support for female founders in interior design.

interior design branding and marketing service

The Secret To Simplifying Your Home Interior Business Isn’t On A Podcast, Webinar, Or Online Program.

If you've felt let down by business coaches and mentors who talk a big game but leave you stuck, or if you're frustrated with one-size-fits-none business models that don't align with your vision, you're in the right place. You see, growing your business with intention doesn’t happen overnight– and I’m here to tell you– there’s nothing else you need to learn.

That’s why Willow and Jax does it differently. With a strategy-driven, three-part framework that's uniquely tailored to your specific goals. Together, we’ll take practical, actionable steps that meet you where you are today and align with the future you’d like to embody.

Business Consultant for Interior Designers
streamline running a home interior design business

Let’s Take The Guesswork Out Of Running Your Interior Design Business

You’re ready for streamlined solutions to help build an abundant creative life doing the work you love. Choose the support that feels most aligned with you.

Business Coach for Interior Designers - Willow and Jax - Luz Perez Brown
  • You’ve built a business transforming clients’ homes into organized creative spaces, but the backend of your interior design business feels unorganized and unclear. Despite all the podcasts and blogs you’ve binged, nothing seems to fit your situation. You feel stuck and you need solutions that truly fit.

    Sound familiar? Let's hit pause and refine your foundations — your messaging, marketing, and systems — to perfectly align with where you want your business to go. We’re here to guide you from feeling stuck to fully thriving.

    Get Tailored Strategies

  • If you're at the beginning of your journey or ready to take your branding to the next level, our Design VIP Day is here for you. You’ll get expedited designs and branding that allow you to stand out, attract dreamier clients, set clear boundaries, and streamline communication.

    Let's design clear lines of communication through custom client documents that speak directly to your dream interior clients, and enhance their experience.

    Tell Me More

  • Feeling swamped? It's time for a change. Let's bring in the right mix of supportive systems and teamwork to lighten your load.

    We specialize in crafting elegant, behind-the-scenes systems that make your business run like clockwork, giving you more room to focus on what you love to do.

    Get Simplified Systems

  • "Luz will challenge you, shift your mindset, and totally equip you for the next phase of your business journey. Prior to the work, I felt lost - I felt unsure. Now, I feel ready to attack the next phase of growth with confidence & direction."

    — Anna Fazio, The Windstorm Way

  • "The services Willow and Jax provide pay for themselves very quickly in the time that you save. I never thought I would smile after sending out a Proposal, but I love the way everything looks and feels!"

    — Nicole Rutledge, Nicole Rutledge Design

  • "I did a session and it was SO GOOD. I didn't want a one size fits all class with modules, etc. I want real humans who help me get to my goals and address current pain points in my biz. I was just so impressed by their understanding of our industry and also business in general."

    • Vanessa Helmick, Fiore Interiors

Business coach for Interior Designers
Home Interior Designer Client Document Templates
business consultant for female interior designers celebrating with clients

Hey, There— I’m Luz!

A systems-first business coach for interior designers.

Ten years into supporting female-led interior design studios, I noticed something. Everywhere I looked, business coaches were selling high-ticket DIY group programs claiming to benefit every interior designer. 

But in my experience, success and growth look different for everyone. Boilerplate business consulting doesn’t work. It’s really about custom strategies that fit your style. 

Being an interior designer isn’t for the faint of heart– it also means that you’re constantly juggling all the things – even working late into the night after putting the kids to bed. You’re booked out and constantly pushing your creative boundaries.

That’s exactly why I got into what I do. I help interior designers get unstuck, stop reinventing the wheel, and grow into their position as CEO— without all the overwhelm.

Done-For-You Client Guides and Resources

Streamline your business communications with stylish and professional templates designed to elevate your brand in minutes.

Business Coach and Systems Setup for Interior Designers
minimalistic interior design business

Ready To Kickstart Your Systems With High-Touch Support?

Start by getting in touch. We’ll walk you through the best fit for your needs and how we can support you in this season. Level up simply, and leave the stress behind.

Branding for Interior Designers